Friday 29 May 2020

The Spotify Podcast Focus

What is a podcast

In simplest of terms a podcast is a a radio program just like a talkshow which we hear on radio. But it is a on demand service much like the video streaming being done on Netflix, amazon etc. podcasts are more than just a radio show these can be either a few minutes , hour or a complete series which ,might comprise of an interview or a show.

About Spotify

Spotify is an app that provides digital music service that you can listen to a variety of artists’ songs if they put their songs on Spotify. You can search for music and add them to your playlist and save the songs. There will be adds playing sometimes after your song but you have to purchase Spotify Premium to be able to listen to music without the adds. It also provides a range of podcasts which you can listen too and is the second ,out popular service for podcast after Apple Music.

Spotify Acquisitions




In addition to these Spotify has also entered into partnerships with Waze , Discord and very recently with Netflix and ESPN for podcast on Michael Jordan documentary podcast.

With all these focus acquisitions especially in the Podcast domain it is evident that Spotify is focusing on Podcast as the next Big Bet. This is inline with the growing acceptance of Podcasts across the US especially in the under 35 category who have disposable income for these too.

The current pandemic has led to the growth of OTT which is evident from the bump in the number of subscriptions for Netflix , Podcasts might be the next Big thing in terms of people adopting it. 

Exciting space to watchout for ..........